Google Ads Specialist is an extremely important job post that can make or break businesses. If you can learn the tips and tricks to use Google Ads and understand the complexity of a PPC campaign, you can help businesses skyrocket in sales. However, that’s easier said than done. Becoming a Google Ads Specialist requires some certifications from one of the biggest tech companies and the owner of the biggest search engine in the world. It would be an understatement to say that it’s difficult. However, if you’re still looking to do the impossible, you’re at just the right place. Here’s all you need to know about becoming a Google Ads Specialist.

What Are Google Ads?

Google Ads are, by far, one of the best ways to market your business on the internet. They’re a form of advertisement based on the PPC model. If you’re not familiar with the meaning, PPC stands for pay-per-click. The name is pretty self-explanatory. You’re going to be paying for every customer that clicks on the paid Google Ad. The reason behind their success is obvious. You’re only paying for customers that are actually visiting your website. If someone just scrolls past your site, you won’t have to pay anything. 

Google Ads work on a bidding system where the company offering similar services can bid against each other to attain the top position on the Google search engine results page. However, that’s easier said than done. You’re not just hitting a button that says ‘promote my website.’ If you’ve worked with PPC marketing before, you’ll know that the success of your campaign is determined by your keyword research and not by how much money you spend. Yes, money is a factor. But, the two factors go hand in hand to create the perfect campaign. 

This is where the Google Ads Specialist comes in. They’re individuals that have received formal certifications saying that they know how to help their clients get the most out of their ad campaigns. They’ve learned how to research the proper keywords, set the right per click cost for each keyword, and help your site improve overall to rank high in SERP.

Google Ads Certification

So, a Google Ads Specialist isn’t just a job title that you can pick on your own. It’s a title only given to people who have received a formal certification from Google Skillshop. You can consider this certification as an endorsement by Google, proving that you know all there is to know about Google Ads. It’s one of the most sought-after certifications for marketing experts around the world. There are quite a few certifications available for Google Ads based on the ad type. We’ll talk about all of them briefly below.

Google Ads Display Certifications:

This certification is relevant to creating a marketing strategy for Google Display which helps brands raise awareness about their product, reach new customers, and keep old ones. 

Google Ads Search Certification:

This assessment is based on Google Search campaigns to improve Google SERP listings to make visibility better.

Google Ads Measurement Certification:

This certification revolves strictly around Google Analytics and how to use it to monitor ad campaigns and tweak different SEO factors to get better results.

Google Ads Video Certification:

This test is relevant to video marketing and is based on your capability to optimize video ads for Google Video and YouTube.

Google Shopping Ads Certification:

This certification is relevant to shopping ads and tests your knowledge of Smart Shopping campaigns. 

Google Ads App Certification:

This test deals with testing your capability of creating and optimizing Google App campaigns.

How to Become a Google Ads Specialist

It’s probably obvious by now that a Google Ads certification isn’t easy to get. It’s one of the most technical and mentally challenging tests you’ll ever take. 

Choose What Test You Want to Take

The first step of the process is to figure out what certification you are interested in. Your first one should be the one you have the most experience in. If you have no prior experience, it’s always a good idea to pick a test that you’re most interested in. Once you pass one, you should try and take other tests as well. Google Ads Specialist almost always has multiple certifications since a company has multiple different forms of marketing being conducted simultaneously. 

Start Learning

Once you know which test to take, it’s time to do the grunt work and learn the ins and outs of Google Ads. Google Skillshop has its own training center. But, you can use other mediums for learning as well. One of the most difficult things about the exam is that there’s a lot of stuff to cover. So, don’t miss anything! You should be as thorough as possible with your learning and not leave any stone unturned.

Implement Your Learning

So, once you know the theory, it’s time to put it into practice. Before you take the test, you should spend some time practicing using the skills you’ve gained. This helps a lot during the test since a lot of the questions are about the implementation rather than the theory.

Frequently Asked Questions

There’s no restriction on how many times you can retake the test. However, you’ll have to wait a week after failing one test before you can take another.

The test costs absolutely nothing. This is one of the most amazing things about Google and its certification. By not putting a price tag on the test, they’re making it accessible for every marketing enthusiast in the world.

Yes, they do. Once you pass a test, you are official a Google Ads Specialist for one year. After that, you’ll have to retake the test to renew your certification.

Closing Thoughts

So, to wind up the article, we’ll like to give you one last tip. Google Ads Certification tests aren’t going to be easy. The tests are made specifically to confuse you, and the question will have complex, tricky terminologies to throw you off your game. Before answering any question, make sure you carefully read to understand what they’re asking and answer accordingly.