Artists, painters, and home designers have long believed that colours can dramatically affect a human’s mind and mood. Colours generally define how a person is going to behave to a specific stimulus. Suppose you are stuck in a pale yellow room, you automatically feel anxious and depressed, and the colour does not make you feel cheerful. Or when you see the blue sky, you feel calm and happy and often feel a sense of freshness. Colors are like features that determine emotions. Colors can also act as tools for communication, send mood signals, and influence a person’s behaviour and physiological reactions. It also has subtle effects on a person’s physical health.

So, let’s begin with a colourful journey where we are going to share certain information on color psychology, color psychology marketing, brand, what is color psychology test is, some research on color psychology and its impact on human behavior.

Color Psychology Marketing

Color is very personal liking which leads to very specific feelings. Research reveals that personal preferences, experiences, upbringing, cultural differences, and context affects an individual’s colors. There are no clear guidelines for selecting colors for your brand. So, it depends entirely on choosing whichever color would define your brand the best. The color of your brand should perceive appropriateness from your customers. It should be too loud or too subtle. But when times are needed, you can definitely choose loud and bright colors or plain pastel colors. So it becomes entirely subjective.

Ask yourself,” Is this color defining my brand personality?” You will definitely get an answer to that.

Color Psychology Chart

Color Psychology Chart tells you how colors are related to not only each other but human minds. One color can’t just stand out but, when mixed together, forms into something vibrant and aesthetic.

Three main categories under the Color Psychology chart are:

Primary Colors:

The two basic primary colors are Yellow, red, and blue. You can create and mix any color to these three or intermix them to make more colors. If you combine equal parts of all these three colors, you get black.

Secondary Colors:

When you mix two primary colors like red and blue or blue and yellow, you get secondary colors. Primary, secondary colors are orange, green, and purple.

Tertiary Colors:

These colors can be produced when primary and secondary colors are mixed. When you mix the three primary colors then combine them with secondary colors, it creates tertiary colors, which indeed completes the color chart wheel.

Brand Color Psychology

Color is definitely an essential factor in marketing and branding. Brand color psychology is a focused theory on consumers’ first impressions on colors they see related to a brand. Whether someone is buying a product from your brand or just simply window-shopping, if your color is aesthetic, it engages the customer’s mind. They tend to remember your brand when they see the colors which you have used. For example, when you think of Red and white and want to buy chocolates, you will definitely think of KitKat. Or suppose you are thinking of soft drinks the red color of Coca Cola comes up.

Brands play with colors and demarcate one as their own. This color later helps the customers to remember the brand associated with it. As colors are determined by emotions, people tend to remember brands through those emotions. Thus the name brand color psychology, which is that spark which customers feel when they see color and remember a particular brand.

Color Psychology Test

Color psychology tests is a psychological test based on the belief that personality traits and character traits can be recognized by any person’s color choices and preferences. The color test starts by asking the participant to look at eight different colored cards and then asking them to place the cards in order of their choice. Based on the card sequence, your personality traits are revealed. As preferences may change, you should take this test often to determine any changes in your personality or character.

Color Psychology test helps in determining a human’s behavior towards other things. A color psychology test can even predict a person’s overall psychological and physical health. These tests are best for introverts and shy people who can’t speak their minds and cannot share intimate feelings. This ensures that they are heard and understood without making them feel uncomfortable.

Color Psychology Book

A color Psychology book explains the different psychological effects that different colors have on the human mind. Psychologists have researched the fundamentals and characteristics of each color that can arouse an emotion in a human’s mind.

Color Psychology and Human Behavior

Humans see through their eyes but perceive with their brains. Our eyes are essential for identifying and reacting to light, but the brain’s visual focus in the occipital lobes processes visual data and assigns color. The colors we see are determined by the wavelength of light that is reflected.

When we see red, we feel warned, passionate, loved, courageous angry. Similarly, when we see blue, we tend to trust more, we feel efficient, also gives a sense of coolness, we feel sad or even feel secured. Yellow makes us feel vivid, light, and energetic, and we also find honour when we perceive different shades of yellow. Lastly, green generally symbolizes health, compassion, ambition, and passivity


A color is a potent tool for information that can be applied to indicate actions, influence human mood, or even induce physiological reactions and emotions. Specific colors have been associated with raised blood pressure, improved metabolism, eyestrain, and other physical and psychological changes in the human body.

Yellow is considered to have the most substantial impact on the human mind. Yellow is a cheerful colour, so it is often associated with happiness, comedy, humour, and playfulness.

Blue is seen as one of the most calming colours psychologically. Blue essentially soothes the human mind and has a psychological effect other than a physical effect. Like Red generally has a physical impact on a body rather than mental or psychological effects. Intense blues will stimulate clear thought, and lighter, soft blues will calm the mind and aid concentration.