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Have you ever used social media for advertising your goods or services on the internet? If no then we have got your back. This article will talk about the trending way to connect with your audience on the largest social media platform, i.e., Facebook! With more than 2.8 billion active monthly users, Facebook ads can bring a lot of difference when it comes to advertising online.
So, if you are excited to know more about Facebook advertising, then go through this article thoroughly for a better understanding. In this guide, we will walk you through everything you need to know about Facebook advertising and its related aspects like cost, method, and much more.
Let’s start then!
How to Advertise on Facebook?
Advertising on social platforms like Facebook is the new form of adverting. When you set up a paid Facebook ad, there are a handful of things to be checked, i.e., Are your image dimensions to scale, are you targeting the right people, and much more. If we are honest, it can definitely get pretty confusing. With excellent tools and a large user base, Facebook provides an opportunity for the markets to augment their organic efforts.
Now, if you wish to learn how to advertise on Facebook, then we are here with a step-by-step guide on how to run ads on Facebook.
Step 1: Sign up and create a Facebook Ads Manager account.
Step 2: Start creating a Facebook Ad through Facebook Ads Manager.
Step 3: Choose an Objective and select your Audience.
Step 4: Next, set the budget that you wish to spend on your Facebook ads.
Step 5: Create your Ads and monitor your ads performance via metrics.
Step 6: Finally, here comes the reporting on Facebook ads performance.
That’s all!! It was easy and quick to advertise on Facebook. Make sure to follow each step appropriately for better results.
Facebook Advertising Cost
While running ads on Facebook or any other social media platform, the first thing to take into consideration is the cost of running the ads. Planning the budget for your Facebook Ads can seem pretty challenging when you are just starting for the first time. As per recent research, the average cost per click (CPC) in Facebook ads across all industries is $1.72. However, the cost of Facebook Ads can vary depending upon the industry type, target audience, ad placement, and much more. Basically, you can expect your Facebook ads to cost you somewhere around $0.50 and $2.00 per click.
If you are a merchant in the apparel niche, then the Facebook advertising cost revolves around $0.45 per click. On the other hand, if you are in Insurance and finances, your Facebook ads cost might rise to nearly $3.77 per click. This is just an idea about the average Facebook advertising cost, but you must also keep in mind some of the common factors that affect the price of Facebook ads. These factors involve the following:
Type of Industry
Make sure you always keep these factors in mind while determining the cost of your Facebook Advertising. Another essential thing to note here is that you must consistently distribute your monthly Facebook Ads budget across three categories, namely audience building, retargeting, and offer promotion.
Now, when it comes to spending on Facebook ads, you can spend as little as $1 per day on your ads, but this sum might seem too little to make a spectacular impact that you can actually get in front of many people.
Facebook Advertising Policies
When it comes to Facebook advertising policies, not only do you need to know them, but you must be proactive about staying up to date with them. Before you starting running your ads on Facebook, it is a must for you to get familiar with Facebook Advertising policies which are as follows:
The Ad Review Process: Every ad that you post on Facebook will be subjected to review. Facebook checks the text, images, targeting, and positioning. Along with this, it also examines the relevance of the ads to the linked page’s content. Facebook Ads are basically reviewed within 24 hours, and you will be notified when the ad is approved.
Prohibited Content: Facebook has a long list of prohibited content, and in case you violate any of these policies, your Facebook ad will be taken down, and your account can get disabled. The most common types of prohibited content involve community standards, discrimination, third-party infringement, non-functional landing pages, grammar, and profanity, etc.
Facebook restricts specific types of content to protect the interest of the users. Some of the most commonly restricted Facebook ad content types are branded content or ads about politics, elections, and social issues.
If your Facebook ad contains videos, all the above policies apply, including disruptive content and entertainment-related restrictions.
Additionally, there are multiple other policies related to Facebook Advertising which you can find on the official website of Facebook Ads.
Banned from Facebook Advertising
Have you ever got banned from Facebook Advertising or want to know more about it, then this section of the article has got you covered! If you have ever had a disapproved account or your Facebook ad account shut down, then you might know about all the terror that goes with it.
The two primary reasons that can put a ban on your Facebook ads account involve:
The platform has disapproved the ad
The platform gas disabled an ad account
Facebook will ban your Facebook ads account if you’ve built a pile of denied ads or if your ads receive any complaints, angry reactions of hiding posts than average. So, in case if your ads are repeatedly being removed from Facebook, then it is undoubtedly an excellent idea to look at your creative before your Facebook ads account is wiped away from you.
Facebook is not verbose when it comes to explaining the reasons for the Facebook ads account ban. You will simply receive a generic notification that informs you, “Your ad account has been flagged for policy violations. To figure out why your account is banned, you will need to go thoroughly through the Facebook Advertising Policies and make a guess on what point or points you might have violated while creating or running Facebook ads.
Facebook Advertising Agency
Running ads on Facebook can be pretty complicated, but joining hands with Facebook Advertising Agency is the best option if you wish to get into highly advanced and detailed targeting. Some of the Facebook Ads Agencies have arrow focus and concentrate only on social media marketing but a professional and experienced Facebook Ads Agency will consider it more general and will add social media advertising to a comprehensive roaster of advertised activities.
All your efforts to advertise flawlessly on Facebook can still backfire if you don’t have an effective Facebook Ads campaign created by the professionals in Facebook Ads Agency. A Facebook Ads Agency will help you support your ad strategy with in-depth knowledge and agility.
So, if you want to avail highly advanced Facebook ads services to promote your brand, then hiring a professional Facebook Ads agency is the right option for you as it comes with a handful of befits that would not be otherwise possible when done on your own. Get in touch with the top Facebook Advertising Agency in your area on +972503733010 over the Whatsapp chat and discover the growth in your Facebook ads campaign like never before.
Yes, Facebook ads absolutely work, but one thing to note here is that you have to make sure that you have the right target and goal for your ads. Facebook ads work differently for different industries, but if done right, then they will surely deliver you excellent results. You can use Facebook ads to drive traffic and get enhanced brand awareness, but you may need to modify your strategies with other methods of organic reach on Facebook.
The Facebook ads manager account can be pretty daunting to understand at the first go. When you choose to create an Ad on Facebook, you will see a number of choices. Initially, you must focus on Traffic and driving the lowest cost per link click to your website. On the other hand, Engagement has a few different options under it involving Post Engagement, Page Likes, and Event Responses. If you wish to get more likes or boost posts, then this is the best option for you. In case you have the Facebook Pixel installed, and you are all set to track the conversions, then you can choose Conversions.
Facebook Ads are totally different from Google Ads in the way they focus on people. Facebook ads are basically based on the interests that people have on their profiles, as pages people have liked, interests they might have added, demographics targeting based on third-party data, and much more. Google Ads, on the other hand, are based on what people are typing in the search engine right that moment, as well as on the basis of demographics. With Google Ads, you can target more around what people need instantly.