In the A/B testing tool market, Google Optimize is a major participant. Despite being a free tool, it can compete with pricey products like VWO, Optimizely, AdobeTarget, and others in terms of quality. It’sIt’s a popular tool for newcomers to A/B testing who want to learn the basics of experimentation without spending a fortune. However, being free comes with its own set of constraints. If you have any questions regarding the tool before getting started, this is a guide to help you understand more about it.

Let’s get start!

 What Is Google Optimize?

Google Optimize is a Google online split-testing tool that you can integrate into your website to try out alternative methods of delivering your content.

It facilitates  A/B testing, multivariate testing, and redirect tests, among others. Optimization is commonly used to improve conversion rates (CRO).

Google Optimize has two main components:

  • An Editor that allows you to build customized copies of your pages in order to compare alternative HTML content possibilities (e.g., in Version A, the web page shows a green CTA button; in Version B, the same button is yellow). The Editor supports a variety of device types, including mobile devices.
  • A reporting suite that takes data from your associated Google Analytics account to provide you insight into the experiments you create with the Editor. The Editor is where you may observe if Version A or Version B received the highest click-through rate, for example.

The Editor and Reporting suites are used together to create and evaluate trials to see what performs best on your website.

Google Optimize Ab Testing

A randomized experiment using two or more variations of the same web page is known as an A/B test (A and B). The original is version A, while variants B through n each include at least one element that has been changed from the original.

You’llYou’ll need something to test on before you can begin. Start small instead of randomly testing items on your homepage or modifying your checkout procedure. Modification the color of a button, or delete an unnecessary form field to test a change to a Call To Action (CTA). You can broaden the scope of your testing after you’re comfortable developing variations and tests.

  • Set up an A/B test.
  • You will change the color of a button in this experiment:
  • Go to your Optimize Account (Accounts > Main menu).
  • To go to the Experiments page, click on your Container name.
  • By clicking on the Create button, you may start a new experiment.
  • Give your experiment a name (up to 255 characters).
  • Enter the URL of the Editor page you’d want to test.
  • A/B testing may be done by clicking the A/B test button.
  • Select Create from the drop-down menu.

Google Optimize Login

 You have a better idea of what the tool is and how to utilise it to maximize your effect. You’reYou’re now ready to create a Google Optimize account. A quick recap: Google Optimize is a free tool that lets you to test several versions of your website to discover the exact combination of language, colors, and layouts that will attract visitors to convert. You may also pay for Optimize 360 to have access to more advanced targeting choices.

Although the program is simple to use in and of itself, setting up an Optimize account for the first time can be challenging. So, here there’s a quick guide to getting your Google Optimize account up and running.

To log in to a Google Optimize account, you’ll need the following items:

  • A Google Analytics account is required.
  • On your website, Google Analytics web tracking is enabled.
  • Installed Google Chrome web browser
  • Chrome addon Optimize
  • Follow these instructions to log in to your Optimize Account.
  • Go to to learn more.
  • From the drop-down option, choose “Create a New Account.”
  • Give your account a name.
  • Give your container a name.
  • Accept the Service’sService’s Terms of Service
  • Activate the CREATE button.

 Google Optimize Test Types

There are different types of google optimize tests that are explained below.

  • A/B comparison

This is the most common form of experiment. You compare the performance of two versions of the same page: A vs. B, control vs. variation.

  • Multivariate analysis

A multivariate test allows you to simultaneously test numerous variations of different factors to find which combination delivers the best results.

  • Test for redirection

Redirect tests are a form of A/B test in theory. You test two pages against each other instead of two copies of the same page.

  • Personalization

Personalization allows you to see how presenting components to visitors based on their previous browsing behavior, location, and other factors affects their experience.

You may customise your site by “promoting seasonal apparel based on your visitor’s area or giving free delivery to your top customers,” for example.

install Google Optimize With Google Tag Manager

If you wish to use Google Tag Manager to implement Optimize, follow the steps below. If you’re using another tag management system (TMS), add Optimize to your current Google Analytics tag according to their recommendations.

  1. Gather The Required Information.

To install Optimize, you’ll need the following information:

  • Your tracking ID for Google Analytics.
  • Your container ID for Optimize.
  • Confirm that the common Google Analytics Settings variable is used in both your Tag Manager and Analytics tracker settings.
  1. In Tag Manager, Set Up Optimize.

After you’ve gathered the aforementioned data, follow these steps to set up Optimize in Tag Manager:

  • Select an account after logging into Tag Manager.
  • Select Tags > New from the drop-down menu.
  • Select Tag Configuration > Google Optimize from the drop-down menu.
  • Fill in the Optimize container ID.
  • Choose a Google Analytics Settings variable to work with.
  • Remove the triggers from the tag and save it. Note that the pageview trigger in the Analytics tag that will fire the Optimize tag must be set.
  • For the Analytics property related to your Optimize container, open the Analytics pageview tag.
  • Select Tag Configuration > Advanced Settings > Tag Sequencing from the drop-down menu.
  • Before this tag fires, check the box to fire another tag. Select the required Optimize tag from the options under the Setup Tag header.
  • Save the Optimize tag after setting it to fire once per page.
  • You must publish your Tag Manager container for the changes to take effect.

What Is Google Optimize 360

Google Optimize 360 is a business-level optimization tool that can be used to test various aspects of your website to determine where improvements can be made to enhance conversion rates. Optimize 360 may also be utilized to provide your consumers with a more tailored experience.

Here are some of the features of Optimize 360.

  • Scalability at the enterprise level
  • Integration with other Google products is native.
  • Audience segmentation in Google Analytics
  • Make your ad campaigns unique.
  • Edit your running encounters

Google Optimize Plugin WordPress

You’re  ready to install Google Optimize on your WordPress website now that you’ve created a Google Optimize account. You have to do is link your Optimize account to your Analytics account to do this.

To begin, go to the Google Optimize accounts page and choose the Link to Google Analytics option in the right-hand side panel.

Then select Link Property from the drop-down menu.

Now click the Link button after selecting the Google Analytics attribute that corresponds to your site.

Following that, a box will appear requesting you to add the Optimize snippet to your site. You may use the code snippet to perform tests on your website. To begin, click the Get Snippet button.

You’llYou’ll be sent to a new page with instructions on how to install Optimize on your site.

The instructions do, however, entail altering your website header to include the code snippet, which is perilous because a single mistake might bring your entire site down.

But you don’t have to worry because MonsterInsights’MonsterInsights’ Google Optimize plugin makes it simple and safe to add the code.

The Container ID supplied in point 2 is all you need from the previous step. GTM-Xxxx So just copy that code and press the Next button.

It will then display your choices to reduce page flickering.

By heading to Insights » Addons in your WordPress dashboard, you can now install the Google Optimize plugin.

Then press the Save Changes button.

That concludes all discussion. Google Optimize has been successfully installed on your WordPress site.


Is there a smartphone version of Optimize?

 Yes, using Optimize’sOptimize’s Firebase A/B testing service.

Is Multivariate Testing (MVT) supported by Optimize?

Yes. A/B, redirect, and multivariate testing is all supported by Optimize (MVT). 


Hopefully, this article has given you all about  Google Optimize to help you decide if it is right for you.

Google Optimize is a great platform for A/B testing. Really. It’sIt’s completely free, connects seamlessly with your Google Analytics data and has an extremely user-friendly design.