Growth marketing is commonly known as growth hacking. Growth hacking is the effective use of resource-light and cost-effective digital marketing hacks and techniques that enhance the growth of businesses and retain an engaging user base. It helps in generating sales of products and services and supports in gaining exposure. 

Here, hacking isn’t something illegal. But more like ‘life-hacks- little shortcuts that are imposed to improve business growth. It is nothing wrong. Instead, every business owner or entrepreneur should apply growth hacking for their betterment. The organizations or companies that don’t have huge fundings or sponsors must get into growth hacking. It can really boost up the organization’s engagement. 

So, let’s talk about a bit of growth hacking in this article. We will give you the perfect definition of growth hacking, explaining what it is, what strategies are involved in growth hacking, a few examples, and lastly, the common questions asked about growth hacking. 

Growth Hacking Definition

The subfield of marketing that is mainly focused on speedy growth is called growth hacking. It is a cross-disciplinary process that involves skill management to achieve the desired goals. Growth hacking gives tons of ideas to a company that it can apply for modifying its strategies. It helps in improving the customer services, and for replicating sales. 

Growth hacking must be put to use before investing significant portions of your resources. Growth hacking started with the rise of infinite startups that needed rapid growth to compete with other companies. They wanted great results in limited budgets and time; thus, marketing hacks were invented. 

Companies like TikTok, Airbnb, PayPal, Quora, and much more use growth hacking to grow their business quickly.

What Is Growth Hacking?

Growth hacking happens to have originated around 2010 after Sean Ellis coined the term. Growth hacking was a technique used by only startups due to their limited resources, budgets. This led to the birth of growth hackers, technical marketers, growth marketer who practiced growth hacking on various startups to help them achieve their goals. 

Growth hacking mainly focuses on the future growth opportunities that a company can grab. These opportunities were predicted through acquisitions and awareness. Growth hacking is no magic but a well-planned strategy implementation. The entire process of growth hacking depends on little risky experiments that help the company reach its true potential. These experiments are entirely data-driven, technical, and involved in improving the product or service of the company. 

Growth Hacker Marketing

According to the Ready Set Growth Hack, growth hacking is a systematic procedure regulated by a notion known as the growth cycle. The growth cycle is a three-stage process that begins with a growth challenge, progresses to experimenting, and finally to scale.

According to this procedure, after a growth challenge has been identified through a specific process, it is up to the growth hacker to develop solutions. Structured and organized experiments are used to find solutions.

Growth Traditional marketing has forever altered. The article got you covered from public relations to marketing and sales, although growth hacking and growth hacker marketing are not the same things. Growth hacker marketing is a discipline that is characterized as a subset of growth hacking that is solely focused on marketing with a Hacking Strategy. In reality, marketing is a component in the development hacking, and growth of hacker marketing in general.

Growth Hacking Strategy

Here are five of the most successful growth hacking tactics for increasing the value of your brand.

Inspire curiosity

This is most likely one of the oldest and most common marketing tactics for maximizing brand visibility and generating consistent customer development.

Creating a buzz around your product before its release keeps your audience on their toes and spreads product awareness. In such instances, email marketing is an excellent friend.

Simplify the analytical code to increase the effectiveness of your sales funnel.

In a nutshell, this implies making the best use of your marketing data to increase business efficiency.

This is especially useful for e-commerce enterprises, which keep consumer marketing data. You may use all of the essential data to identify the major driving element in your organization.

3) Maintain maximum transparency.

With data security at an all-time high, implementing transparency in any company setting is becoming a demanding undertaking. In practice, though, this is one of the lesser-known areas that might help your firm expand.

             4) Give your viewers the most bang for their buck.

It is usual for company startups to focus on passive traction channels such as social media, SEO, advertisements, and so on. However, unscalable marketing methods are the solution. It is, in reality, one of the most effective growth hacking tactics.

Growth Hacking Examples

  1)PayPal

PayPal has effectively entered the online payment sector, one of the most competitive in the world. So, how did they accomplish this?

Paid recommendations are the answer. Once they established themselves in the market, they cut the referral payments to $5 and then phased them out entirely.

 2) Slack

Slack is one of the most rapidly expanding B2B SaaS startups in history. Their team owes their rapid success to discovering a market need, perfecting the product experience, and employing a freemium strategy. Their freemium approach is simple to implement, and as teams develop, it’s a simple option to begin charging.

3) Proven

The job posting site With a unique growth hack, Proven increased its organic traffic by 43 percent in three months.

At the time, the Proven team was attempting to drive traffic through SEO and content marketing, but it wasn’t going so well – their SEO growth had stalled. As a result, its founder established Mission Week, a week where the company promotes one piece of failing material.

Employees received one point for sending an engagement email and five points for submitting a guest post that included a link to the piece. Every employee was required to earn 20 points before the conclusion of the week.

This resulted in a massive increase in Proven’s links, rankings, and traffic.

Q&A For Growth Hacking

What are the benefits of learning growth hacking?

Growth Hacking generally refers to information market leaders. It emphasizes analytical thinking. A growth hacker studies, tests, compares, refines, and repeats the process. Online classes are the most effective approach to learning growth hacking. To supplement oneself and then become a growth hacker, you will need to take various courses. Growth hacking classes and data analytics courses, particularly programming courses, are among the topics covered.

What is the attitude of a growth hacker?

A growth hacker’s thinking is determined by four major taxonomies: driver’s reach, decisions, and tools. The four together comprise the core concept of painful exaggerated outcomes.