SEARCH ENGINE OPTIMIZATION
Making Sure Your Site Plays Nicely With Google, Bing, and Yahoo!
Force Multiplier Marketing is here to solve that problem through Search Engine Optimization.
About Search Engine Optimization
Search Engine Optimization, or SEO, is one of the best things a company can do in terms of getting found online. It allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters.
Optimizing your website based on these parameters increases your ranking in search engines results. In turn, your site will gain more visibility and will see an increase in visitor traffic to your website.
To put it in plain English, Search Engine Optimization is the “work” that is done to a website to help that website increase its chances of showing up in search results. When the search engines crawl a website and index the content, then it has the ability to become available to visitors searching for specific keywords or phrases.
Why is it so hard to rank high in search results?
Because there are only 10 organic rankings as well as 10 paid search rankings (and potentially Google map listings) on each page in the search engine results. So, of all of the websites on the internet, there will only be 10 rankings on the first page. This means that each website is vying for the top spots against those with similar products, services, and keywords.
Why does it work this way?
Google (and any other search engine) want to make their customers happy, and they do that by providing the most relevant search engine results for each given query. That’s why it’s so important for business owners to constantly optimize and add value to their websites.
What You Need to Know About Search Engine Optimization
There is good news if your website is currently ranked low in search engine results. A new SEO approach will almost ensure an increase in your ranking. The most important thing about SEO is knowing how search engines rank sites. Ranking factors include things like keywords, content, engagement, traffic and domain-level metrics. Using these factors will make sure your website is seen as relevant and popular by search engines. Here are the basics that you need to know to understand how SEO works.
Auditing Your Website
To get to where you’re going, you have to know where you’re starting from. The first step is to conduct a website audit. The reason for auditing a website for SEO is to determine its current rank, and to review the site’s analytics and keywords that will set it apart.
Crawling and Indexing
Search engines use automated robots called crawlers. These crawlers use links to scour the internet to find web pages. These robots then use the data that is collected and indexed to include them in the search results.
Ranking
Each search engine has different ranking factors, but they all have a few factors in common. Keywords and content are two of the most important factors that search engines look for when ranking pages. It is important that you know what keywords are in highest demand within your market and that you use those keywords in the content on your website. All of your website’s content will naturally create a collection of links. Search engines use link analysis algorithms that look at the link’s sources, number of links, and link anchor text to help determine their search query relevance.
“Now that you know what search engine optimization is and why it’s important, keep reading to learn how Force Multiplier Marketing can optimize your site for higher ranking search engine results”.
Analysis and Strategy
Website Audit
Force Multiplier Marketing’s first step will be to audit your current website and SEO tactics. We’ll determine what you are currently doing right and what we need to do to improve upon your program. During our audit, we will look at the following: keywords, analytics, and ranking factors. A successful SEO strategy is about building your company’s online presence.
Analytics and Keywords
The first step is to determine how your website is currently ranked. We will do this by searching keywords that are associated with your business and finding out how your website stacks up against your competition.
Content Optimization
Your Website’s Accessibility and Indexing
For your website to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content. They’re also looking for link structures and HTML features like alt tags for images.
Ranking Factors
Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking to improve your ranking. We will look to make sure that your content is relevant and utilizes the right keywords. We will also fix your site’s HTML markup to make sure that your source code is relevant to crawlers.
Technical Optimization
SEO Configuration
Along with optimizing your content for search engines, there are a number of technical optimizations that we must implement in order to get the entire system working like it should. Technical optimization includes things like registering your site with the major search engines such as Google, Bing, Yahoo, and Yandex, as well as locating and fixing all broken hyperlinks within your site. We will also set up your site’s DNS record to authenticate with Google and we will register and configure your site with Google Search Console and Google Analytics. If your site runs on WordPress, we will also setup and configure the Yoast SEO plugin, the most robust search engine optimization plugin on the market.