Are you Unaware of UTM parameters? If this is the case, don’t worry, you are not alone here. Read the article thoroughly to know all about UTM parameters.

The internet is ideal for direct marketing. It’s really simple to increase visitors to your website using emails, advertisements, and social media posts. It is, therefore, essential to understanding where your traffic comes from. Only by measuring it can your business improve.

The good news is that marketing attribution makes tracking your internet initiatives simple. The bad news is that most people have no idea how to do it.

UTM parameters are useful in this situation.UTM parameters are supported by almost all current analytical tools. They’ve essentially become the industry standard. You’re not getting the most out of your analytics if you’re not using them.

Let’s Dive in!

What are UTM parameters?

Simply defined, UTM parameters are a set of five tags that you may append to the end of your marketing or promotional URLs. When a visitor visits your added URL, analytics tools may track information such as how they arrived at your site and if they interacted with any campaign-related material. This is especially handy if you have numerous methods to access your online assets and are attempting to figure out which ones to prioritize.

You may use UTM parameters to measure traffic in your content in five different ways. Each one has a certain function, and the more you utilize them, the more your analytics platform can show you.

● Source: This is used to identify where the visitors come from. The source of your traffic is identified by this tag (Facebook, search engine, newsletter, Linkedin, etc.).

● Medium: This type of graph is used to highlight which marketing channels are driving visitors to your site. Email, social media, and cost-per-click are just a few examples. This UTM code identifies the media, such as CPC or newsletter. If your traffic comes from Facebook, you might use the term “social” to indicate that it came from there. Here’s an example of a URL from Entrepreneur.

● Campaign: This is used to indicate the campaign the promotion belongs to. This might be a catchphrase or a unique identification, such as “launch02015” or “website-redesign.”

● Term: Used to manually identify sponsored keywords that your campaign is targeting.

● Content: Used to pinpoint which part of your ad or promotion was clicked. This is frequently used for optimization. This is the point at which things start to get a little more specific. This tag can be used to tell your analytics program which of two alternative calls-to-action in one piece of content is more effective.

 Utm Parameter Builder

Some UTM parameters are regarded as “global standards” for tracking, whereas others may be required by different systems. To support end-to-end tracking of your paid ad sources, here propose adding two extra parameters to the CaliberMind platform: campaign id and ad id.

 The URL Builder tool below makes it simple to examine how parameters are attached to your website URL, which can then be copied and pasted into your ad platforms. In addition, The builder gives dynamic variable “tokens” to utilize, which will automatically populate the UTM parameter values from the system, decreasing the amount of manual entry.

 Google Analytics Utm Parameters

The processes for creating UTM codes in Google Analytics are outlined below.

  1. Go to Google’s Campaign URL Builder and create a new URL.

In Google, you can build three distinct sorts of monitoring tags, two of which enable you to track traffic to new apps on app marketplaces. The third option on this list is the Google Analytics Campaign URL Builder, which you’ll use.

  1. Complete the following form by filling in each link property.

To see this URL builder, go to the page listed above and click the link. The UTM builder will appear after that. Fill in the fields with the URL, Campaign, Source, and Medium information.

  1. Assess your achievements.

If you already have Google Analytics installed on your site, Google will track incoming campaigns for you. You can find them under “Audience,” then “Sources,” then “Campaigns,” To see the source and medium for each campaign, hover over it.

How To Check Utm Parameters In Google Analytics

The UTM campaign parameters for Google Analytics may be accessed under Acquisition>Campaigns>All campaigns in the Reports section.

Go to the Acquisition section of your Google Analytics account. From the Acquisitions list, choose Campaigns.

  1. You may compare the results of all your personalized marketing efforts in this section. The “UTM campaign” analytics parameter that you would provide to a link matches the CAMPAIGN filter. It displays a list of all of your tagged campaigns that have resulted in clicks. Note that if you’ve tagged a campaign, but it hasn’t generated any links, it won’t appear here:
  1. You may see how your campaigns can be compared depending on traffic source (where the traffic came from on the website) and medium (what kind of traffic was produced). The UTM source and UTM medium analytics parameters are represented by these two filters.
  1. This screenshot shows how performance differs depending on the content type – in this example, blogs are generating the most goal completions. The UTM content analytics parameter is matched by the content filter:

Finally, using the term or “keyword” parameter in Google Analytics, you can do A/B testing and check the results. The UTM term analytics parameter relates to this filter.

How To Create Utm Parameters Transfer Utm Parameters From One Page To Another With Gtm 

You already have an app store page, so you decide to develop a secondary landing page on a separate domain. Due to the restricted capability of the app store, cross-domain tracking is not possible.

The redesigned landing page has important selling points, feature descriptions, video, and a large GET APP NOW button (Call-to-action, a.k.a. CTA). Perfect. The visitor arrives on the first page, clicks the CTA button, and navigates to the Software Store page, where he installs the app. The following is a picture of the full visitor journey:

  • A person clicks a link with UTM parameters
  • A visitor clicks a call to action button.
  • A visitor installs the app.
  • Google’s analytics event is fired.


Can Utm Parameters Be Used By You In Social Media Campaigns?

Yes, and you ought to.

A large number of individuals use various smartphone apps to access social networking sites. The referrer information for these applications’ visits will be unreliable. As a result, UTM parameters can be quite beneficial. It is strongly recommended that you include UTM parameters in your social media marketing.

What Is A Utm Code And How Do You Use It In Google Analytics?

In Google Analytics, you don’t actually enter any UTM code.  All  you have to do is add UTM codes to your URLs and utilize them in your marketing efforts, as previously stated. The UTM codes will be immediately added to your reports by the Google Analytics script on your website.

Final Verdict

UTM parameters excel in two ways: they provide outstanding granularity, and they do so across channels with the findings all in one location. You also get it exactly the way you want it, with complete control over how it’s logged and displayed. Every marketer should be doing it!